Guides, analyses and knowledge about structured data, schema markup and modern SEO
An in-depth analysis of structured data's role in modern search — from Google's organic results and AI Overviews to ChatGPT, Perplexity and the future of AI-powered search engines.
See how AI Schema Generator differs from plugins, manual setup, semi-automatic solutions and general AI tools.
Understand what knowledge graphs are, how Google and AI systems use them, and why schema markup is the key to entity control.
Understand why entity control and entity governance are essential for your schema markup to actually work.
Learn which schema types qualify for Google's rich results, and how to achieve them with correct structured data.
Technical guide to schema markup for online stores — Product, Offer, AggregateRating and FAQ for maximum visibility.
Understand how Google AI Overviews work, and how structured data increases your chances of being included.
Comparison of the three syntaxes for structured data — advantages, disadvantages and Google's recommendation.
Complete guide to schema markup for local businesses — LocalBusiness, serviceArea and opening hours.
Practical guide to quality assurance of your schema markup with Google Rich Results Test, Schema Validator and more.
How LLMs, RAG pipelines and AI agents use schema.org to understand and navigate your content.
Updated guide to FAQPage and Question markup — what still works, and what has Google changed?