I've worked with SEO and digital marketing since 2008. With a deep technical understanding of how websites are built and a stubborn passion for structured data, I founded Konvad — because I wanted to help businesses navigate a marketing landscape that gets more complex every year, and become visible in the new era of AI-powered search.
AI Schema Generator came out of frustration: existing schema markup solutions were too limited, too manual and too error-prone. I wanted a tool that covers the full schema.org vocabulary, uses AI to pick the right types, and actually works in production. The result is a solution with over 800 schema types, built specifically for WordPress.
I write regularly about schema markup, structured data and SEO in the AI era. My articles are used as reference by SEO specialists and marketing teams across Scandinavia, and my advisory work is built on objectivity, transparency and documented results — not on selling you something you don't need.
Expertise & specialist areas
Schema Markup & JSON-LD
I've built schema implementations for hundreds of sites and know the schema.org vocabulary inside out. What fascinates me is that structured data is one of the few places in SEO where I get to speak Google's language directly — instead of guessing what the algorithm is thinking.
Technical SEO & speed optimisation
I can read the code behind the site — not just the audit report. To me, technical SEO is the foundation: if crawl, indexing and speed don't work, every other effort is wasted. A fast site ranks better, converts better and gets crawled more often.
Link building & digital PR
Links are still one of Google's most important ranking factors, but the game has changed dramatically since 2008. I work with relevance-based link building and digital PR — earning mentions from the right sources, not buying volume that gets devalued at the next algorithm update.
AI SEO & AI Optimization (AIO)
Search is no longer just ten blue links. ChatGPT, Gemini, Perplexity and Google AI Overviews answer users directly — and only the sites built to be cited make it through. I work with both classic SEO and AIO as two sides of the same coin: how do you stay visible both with Google and with the LLMs that increasingly sit between you and the user.
Independent strategic advisory
With 18+ years across industries and budget sizes, I've seen what actually works — and what just looks smart in a slide deck. My advisory is about giving you the advice you need to hear, not the advice I need to give. That sometimes means telling clients an investment doesn't make sense, or that the real problem lies somewhere completely different.
Building SEO products
I built AI Schema Generator from the ground up — from database architecture and AI pipelines to the final WordPress integration. That gives me a rare combination: I know what's technically possible, what actually moves the needle in SEO, and where most tools on the market cut corners. I bring that insight into both the product and my advisory work.
Latest articles
Read Daniel's latest articles on schema markup, structured data and SEO.
Why is Schema more important than ever?
An in-depth analysis of structured data's role in modern search — from Google's organic results and AI Overviews to ChatGPT, Perplexity and the future of AI-powered search engines.
Why we're different
See how AI Schema Generator differs from plugins, manual setup, semi-automatic solutions and general AI tools.
Knowledge Graphs: What are they, and why are they crucial?
Understand what knowledge graphs are, how Google and AI systems use them, and why schema markup is the key to entity control.